Points, Perks, and Profiles: The Hidden Surveillance Economy Behind Your Rewards Card
That keychain fob or app-based rewards card feels like a simple way to save money, but it doubles as one of the most effective consumer surveillance tools ever devised. Major retailers systematically harvest purchase histories, location signals, and behavioral patterns through their loyalty programs — then monetize that data in ways most shoppers never anticipate. Here is what is actually being collected, who is buying it, and how to protect yourself without abandoning every discount you have ea